Last year I sat down with a renovation contractor. 15 years in business. Good reputation. Steady jobs.
But he was drowning.
Every morning started the same way. 100 unread WhatsApp messages across 10 group chats. Clients asking for updates he didn't have. Subcontractors waiting on materials nobody ordered. His wife doing invoicing on weekends from a folder of photos she took of handwritten delivery orders.
He told me something I'll never forget: "I got more business than before, but i feel like i have no control."
That hit me. Because he wasn't failing due to lack of business. He was failing because success was drowning him. Every new project added more chaos. More messages. More things slipping through the cracks. More 11pm phone calls from angry clients about a tiling job that was supposed to start on Monday.
We didn't build him an app. We didn't give him AI.
We gave him something simpler — a system where every job has one screen. Materials, timeline, costs, photos, client updates. One place.
His subcontractors update progress from their phone on-site. His clients get automated updates without him lifting a finger. His wife got her weekends back.
Three months later he sent me a voice note. He said: "bro, finally i jiak dinner with my family without checking my phone."
Tech story? Nah, life story.
And honestly? That's why we do what we do.